Comments on: There Is No AdWords Costco http://www.thinkingmarketing.com/2009/10/13/there-is-no-adwords-costco/ Just another WordPress weblog Mon, 28 Nov 2011 14:55:27 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Anittah Patrick http://www.thinkingmarketing.com/2009/10/13/there-is-no-adwords-costco/comment-page-1/#comment-2430 Anittah Patrick Mon, 28 Nov 2011 14:55:27 +0000 http://www.thinkingmarketing.com/?p=207#comment-2430 David - What are the terms and conditions of your contract/insertion order? I assume there must be an out clause that will allow you to walk away with perhaps 30 days notice, no? David -

What are the terms and conditions of your contract/insertion order? I assume there must be an out clause that will allow you to walk away with perhaps 30 days notice, no?

]]> By: David http://www.thinkingmarketing.com/2009/10/13/there-is-no-adwords-costco/comment-page-1/#comment-2369 David Mon, 14 Nov 2011 01:19:03 +0000 http://www.thinkingmarketing.com/?p=207#comment-2369 I recenly was mislead into a At&t advertising contract. I was told that they buy keywords cheaper than what could get them for was promissed 15 customers a month who where ready to buy my product, I pay $600 a month for hardly any phone calls related to my service. Is there any legal measures that i could take in getting out of this contract? I recenly was mislead into a At&t advertising contract. I was told that they buy keywords cheaper than what could get them for was promissed 15 customers a month who where ready to buy my product, I pay $600 a month for hardly any phone calls related to my service. Is there any legal measures that i could take in getting out of this contract?

]]> By: Anittah Patrick http://www.thinkingmarketing.com/2009/10/13/there-is-no-adwords-costco/comment-page-1/#comment-8 Anittah Patrick Wed, 14 Oct 2009 16:50:00 +0000 http://www.thinkingmarketing.com/?p=207#comment-8 Akers, this is great additional context. Thanks for sharing it! Akers, this is great additional context. Thanks for sharing it!

]]> By: Akers http://www.thinkingmarketing.com/2009/10/13/there-is-no-adwords-costco/comment-page-1/#comment-7 Akers Tue, 13 Oct 2009 21:26:04 +0000 http://www.thinkingmarketing.com/?p=207#comment-7 Resellers that sell in bulk get financial kickbacks based on their volumes. While the cost of the keyword is not directly affected (b/c that would futz with the bidding engine) the resellers could apply a portion of the kickback back to the advertiser and therefore lower the cost the customer is paying per click. A quote from search engine land: "The level of support once one becomes an AdWords Authorized Reseller is fantastic, and there is the ability to earn financial bonuses as well." http://searchengineland.com/are-you-endorsed-by-the-search-engines-12564 With that being said, resellers are barely profitable so the likelihood that they return any of that money to the customer is highly unlikely. Furthermore, Google has retracted many reseller agreements and is rumored to be phasing them out entirely with a few exceptions. Resellers that sell in bulk get financial kickbacks based on their volumes. While the cost of the keyword is not directly affected (b/c that would futz with the bidding engine) the resellers could apply a portion of the kickback back to the advertiser and therefore lower the cost the customer is paying per click.

A quote from search engine land: “The level of support once one becomes an AdWords Authorized Reseller is fantastic, and there is the ability to earn financial bonuses as well.”
http://searchengineland.com/are-you-endorsed-by-the-search-engines-12564

With that being said, resellers are barely profitable so the likelihood that they return any of that money to the customer is highly unlikely. Furthermore, Google has retracted many reseller agreements and is rumored to be phasing them out entirely with a few exceptions.

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