Marketing is not a regulated or licensed industry, so there are plenty of self-proclaimed marketers out there who sully the good name of the rest of us decency-abiding marketing nerds. Take for example the robot that left a voice mail on my business line, imploring me to check out a URL.
Cat-like, I punched in the URL and was brought to a website that — while exhibiting landing page layout best practices, to be sure — was clearly a money-making scam company (surprise, surprise). The part on the home page that amused me the most? The sentence that read
No Cold Calling.
Because, um, their agent a.k.a. the auto-voice mail-robot cold called me.
If you want to check it out for yourself, type in Turbo ATM dot com. That URL again, T-U-R-B-O-A-T-M dot com.
Good gravy.
Department of wishful thinking: here’s hoping that 2010 brings less lame marketing, and more thoughtful marketing. :)
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Photograph taken in Paris, May 2007
