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> Anittah Patrick
Anittah Patrick is the Founder and Principal of thinking/marketing. She started programming in 1982 on an IBM green screen, and never looked back. She is pursuing an MS in Statistics at the City University of New York, and received her undergraduate degree in history from Yale University.
She’s spent over a decade as an online marketer; career accomplishments include:
- Teed up launch of a niche content site’s social network
- Increased a major bank’s new customer acquisition by 180% within one year
- Supported consumer and physician launch of a huge pharmaceutical brand
She works directly with all thinking/marketing clients and is an active relationship steward, not simply a presence at sales pitches.
In addition to her professional accomplishments, Anittah
- Runs a women’s career development group focused on career nirvana
- Is a member of the Alumnae Advisory Board of Yale’s Women’s Leadership Initiative
- Is on the steering committee for the fortieth anniversary of coeducation at Yale
She was raised in a small town in Indiana, loves playing basketball, and enjoys making her clients laugh very, very hard.
Here’s what others have to say about Anittah:
Anittah is that rare breed of genius who not only thinks better thoughts but can explain them convincingly to others too. If alive today Einstein would have been pleased to call her a friend.
– David Schoenberger, Creator of board game “Family Matters”
Anittah is a woman of both action and innovation. You can always count on her creative thinking and dedication to quality. She expects the best from herself and colleagues and always delivers. She’s a pleasure to work with and despite being an independent spirit fosters teamwork and team thinking.
– James Hewitt, SVP, Global Head of Customer Acquisition Strategy, Citigroup International Cards
There are at least two kinds of smart. There’s the smart that goes into a room, picks out problems that others haven’t seen, and makes everyone feel bad. Then, there’s the smart that goes into a room, sees opportunities, identifies not only the problems BUT THE SOLUTIONS, gathers the corollaries, and helps everyone think things through. Anittah is the second kind of smart; she engenders smartness in others. She’s a smart-nucleus.
– John Young, Principal, Tikaro Interactive
Working with Anittah was a great pleasure. She is an unselfish, motivated, and hard working colleague. Anittah has legs, she’s on the move, and I was lucky to be on the Anittah Express [when we worked together].
– Christopher Sandeman, Founder & CEO, Sandeman’s New Europe
She’s also the author of the thinking/marketing blog; read her recent thoughts here.
