From the category archives:

Les Autres Choses

Truth In Marketing

December 31, 2009
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If you’re going to cold-call someone and tell them to check out a website, perhaps the website should not proclaim, “No Cold Calling!” ??

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Permanently Temporary

November 6, 2009
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NYC’s fashionable food trucks are smartly using a tactic that marketers have been using forever and ever. Can your business use it?

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The Future Of Print

November 5, 2009
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Three possibly wacky ideas to help keep The New York Times in the game.

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Reflections On Building Quality Content

October 21, 2009
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Reflections on yesterday’s “Building Quality Content for Value and Revenue” conference hosted by the Internet Content Syndication Council.

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Who Are These Guys?

September 29, 2009

Smart messaging conveys a clear message about who you are and what value you provide. Help us weigh in on whether our draft messaging for a non-profit organization makes any sense.

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