From the category archives:

Paid Search

Contextual Advertising FAIL

January 14, 2012
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As seen next to a New York Times article regarding the crash of a luxury cruise ship:

D’oh!

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How To Organize Keywords Into Ad Groups

December 15, 2009
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Google’s suggestions for grouping paid search keywords into ad groups might make you bleed cash on every click. Learn how to use “ad group architecture” to avoid getting hosed.

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“We Specialize In Law Firm Marketing”

October 14, 2009
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If you hire a marketer that specializes in your company’s industry, protect yourself with non-compete clauses. Here’s why.

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There Is No AdWords Costco

October 13, 2009
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Can AT&T Interactive buy Google keywords at a lower price than anyone else? Um… no. Here’s why.

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