Call ‘Em To Action

November 10, 2009

Take notes from some thoughtful video peeps and increase your user engagement in three easy steps.

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Permanently Temporary

November 6, 2009
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NYC’s fashionable food trucks are smartly using a tactic that marketers have been using forever and ever. Can your business use it?

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The Future Of Print

November 5, 2009
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Three possibly wacky ideas to help keep The New York Times in the game.

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Reflections On Building Quality Content

October 21, 2009
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Reflections on yesterday’s “Building Quality Content for Value and Revenue” conference hosted by the Internet Content Syndication Council.

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How To Grow Blog Readership

October 19, 2009
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Five recommendations for growing your blog readership, by Writer’s Digest editor Jane Friedman.

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Would You Like Members-Only Fries With That?

October 15, 2009

Lincoln Center has an elegant membership upsell during their checkout process. Check it out.

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“We Specialize In Law Firm Marketing”

October 14, 2009
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If you hire a marketer that specializes in your company’s industry, protect yourself with non-compete clauses. Here’s why.

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There Is No AdWords Costco

October 13, 2009
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Can AT&T Interactive buy Google keywords at a lower price than anyone else? Um… no. Here’s why.

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Cory Booker’s Rebranding Campaign

October 1, 2009

What’s up with Cory Booker and Conan O’Brien’s beef? Methinks a rebranding effort is afoot.

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Hotwire’s Travel Ticker

September 30, 2009

Let’s take a look at an email from Hotwire and see if there are lessons that the rest of us can apply to our email marketing practices.

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