There Is No AdWords Costco

October 13, 2009
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Can AT&T Interactive buy Google keywords at a lower price than anyone else? Um… no. Here’s why.

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Cory Booker’s Rebranding Campaign

October 1, 2009

What’s up with Cory Booker and Conan O’Brien’s beef? Methinks a rebranding effort is afoot.

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Hotwire’s Travel Ticker

September 30, 2009

Let’s take a look at an email from Hotwire and see if there are lessons that the rest of us can apply to our email marketing practices.

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Who Are These Guys?

September 29, 2009

Smart messaging conveys a clear message about who you are and what value you provide. Help us weigh in on whether our draft messaging for a non-profit organization makes any sense.

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